Find the human stakes.
Translate programs and community impact into reasons donors could feel.
All client stories
Client story / Erie Arts & Culture
Make the valueof art feelimpossible to miss.
BSG connected donor strategy, audience insight, technology, and creative execution so one giving day could tell a larger story about what the arts make possible.
2025 Erie Gives / raised in one day$19,045
2025 campaign goal$15,000
Prior-year Erie Gives total$10,000
Campaign Facebook reach+258%
01 / The opportunity
A giving campaign needed to do more than ask. It needed to help people recognize themselves in the impact.
Erie Arts & Culture serves artists, educators, organizations, and communities across Northwestern Pennsylvania. The campaign had to make that breadth understandable, emotional, and actionable—without flattening the work into one generic fundraising message.
02 / The connected system
One campaign.Many meaningful ways in.
BSG built the strategy around distinct audiences and coordinated the experience across email, social, direct mail, the donation journey, and follow-up. Each touchpoint did a different job while carrying one clear story.
Match message to audience.
Segment communications so supporters received a relevant invitation.
Remove friction.
Connect Virtuous CRM, RaiseDonors, email, social, and mail around a clearer journey.
Keep the relationship going.
Use timely follow-up to turn a transaction into continued connection.
03 / Creative with consequence
Beautiful work mattered because the system behind it was thoughtful.
The campaign’s visual and verbal expression gave supporters a clear emotional entry point. Strategy made sure that interest could become action—and action could become a lasting relationship.
04 / The result
A stronger campaign.A clearer case for culture.
In the 2025 Erie Gives single-day giving campaign, Erie Arts & Culture exceeded its goal and nearly doubled the previous year’s Erie Gives total. During that campaign, Facebook views increased 185%, reach increased 258%, and interactions increased 198%; Instagram followers grew 22%.
The important result was not one isolated spike. It was a more connected way to turn stories, systems, and creative into donor action.
From the client
Erin and the entire BSG team are truly amazing at what they do. They have been wonderful collaborators in our rebranding efforts, as well as evolving our organizational creative design and content strategy. Do not hesitate to hire BSG—they are the real pros!Susannah Faulkner
Executive Director, Erie Arts & Culture
Recognition
Exceptional outcomes, recognized.
AMA Pittsburgh Marquee AwardsFinalistExceptional Marketing Outcomes
Continue exploring the work
What else can a brand make possible?
What could a clearer story unlock?