Earnest
We care about the people affected by the work—not only the people approving it.
Close to the work / Clear about what matters
We understandwhat makes peopleand their work special.
Then we help organizations make that truth visible—in how they operate, how people experience the work, and how the world understands their value.
What we believe
The best brands do not inventwhat makes them special.They reveal it.
That takes more than a clever line or polished identity. It takes listening past the brief, seeing the whole system, and being willing to change what does not match the promise.
How BSG shows up
The qualities clients notice are the ones we protect.
Honest
Clients can speak candidly with us and expect the same in return, including when the useful answer is not the easiest one.
Smart
We connect culture, operations, stakeholder experience, story, identity, and execution instead of treating each as an isolated deliverable.
Inventive
Originality is not decoration. It is how we make the right idea easier to notice, understand, and remember.
Partnership without ego
Close enough to understand. Honest enough to help.
We work as trusted extensions of client teams—whether the assignment is focused or transformational. That proximity gives us the context to move quickly, protect quality, and recognize what an organization truly needs.
Senior thinking stays close to the work. Relationships are not handed off once the contract is signed.
See what that partnership makes possible →The people closest to the work
A leadership bench,not a handoff chain.
BSG clients work with people who know the context, understand the stakes, and stay accountable for the quality of the result.
01
Erin Miller
Owner & CEO
Erin helps leaders see the whole picture—connecting purpose, people, operations, experience, and expression so the brand can become true from the inside out. She also founded the independent nonprofit Brand Magic Collective to expand nonprofit access to expertise and capacity-building support.
APDigital / Strategy
02
Ashley Pino
Digital Marketing & Strategy Manager
Ashley turns strategy into focused digital programs—bringing audience understanding, content, campaigns, and measurement into one clear plan.
BMDesign / Digital
03
Billy Jo Molinari
Digital Marketing Designer
Billy Jo makes ideas visible—translating strategy into thoughtful design systems, digital experiences, and creative work people can recognize and use.
AGCoordination / Care
04
Alex Gill
Executive Office Coordinator
Alex keeps the people, details, and day-to-day experience connected so clients and colleagues have what they need to keep moving.
Connected by Erin / Distinct in purpose
One founder.Two distinct ways to strengthen organizations.
Erin Miller also founded Brand Magic Collective, an independent 501(c)(3) nonprofit created to expand nonprofit access to strategic guidance, education, professional expertise, and capacity-building resources.
Brand Strategies Group and Brand Magic Collective are separate organizations connected by a shared belief: important missions deserve the support required to thrive.
Explore Brand Magic CollectiveCredibility with consequence
Strategy matters whensomething changes because of it.
Culture + operationsOxford Athletic Club
Brand discovery that led to employee listening, cultural programs, operational change, and an award-winning identity.
Arts + givingErie Arts & CultureDonor strategy, systems, and creative that helped turn a clearer case for culture into action.
Innovation + communityStartUP PGHA shared brand and public platform for a regional entrepreneurship ecosystem with many contributors.
From a client
Erin and the entire BSG team are truly amazing at what they do. They have been wonderful collaborators in our rebranding efforts, as well as evolving our organizational creative design and content strategy. Do not hesitate to hire BSG—they are the real pros!Susannah Faulkner
Executive Director, Erie Arts & Culture
Certified women-owned. Proudly inclusive.
A different point of view belongs at the table.
Brand Strategies Group is a WBENC-Certified Women’s Business Enterprise and a certified Women-Owned Small Business. We are also listed with the Safe Space Alliance and are a Three Rivers Business Alliance Ally Business.
Bring us the honest version