Listen for what must endure
Leadership collaboration and community insight separated the club’s enduring legacy from the parts of its identity and experience that needed to evolve.
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Client story / Glenshaw Century Club
Honor the legacy. Build what the mission needs next.
BSG’s sustained pro bono partnership helped a 75-year-old community organization clarify its purpose, modernize its identity, and build the digital systems needed to welcome members and donors into its next chapter.
ClientGlenshaw Century Club
EngagementComplete pro bono rebrand and digital transformation
Centered onCivic service, education, belonging, and local impact
Made useful throughWebsite, social media, donor portal, and marketing technology
01 / The real assignment
ListenThe community knew the name. It did not always understand the mission—or how to take part.
After decades of service, the Glenshaw Century Club needed to attract members, strengthen fundraising, and make its work more visible without discarding the history people valued.
BSG partnered with club leadership pro bono to clarify the mission and vision, modernize the brand, and replace disconnected communications with an accessible system for learning, joining, donating, and staying involved.
02 / How the work moved
Strategy was not a prelude.It shaped every deliverable.
Make the mission unmistakable
A refreshed verbal and visual identity clarified who the club serves, what it makes possible, and why membership matters.
Build a digital front door
A secure, responsive website created clear paths to events, membership applications, community stories, and online giving.
Connect communication to action
Social media, content, advertising, a marketing database, and donor portal technology turned awareness into practical participation and support.
03 / Evidence of movement
A legacy organization gained modern tools—and stronger momentum for the community it serves.
195%year-over-year increase in unique website visitors
30%increase in club membership
37%increase in Higher Education Grant funding
$60K+raised annually for higher education grants and local civic initiatives
“Brand Strategies Group did a wonderful job helping the Glenshaw Century Club with rebranding our organization and moving us into the digital age by launching an updated website. Our website is now more secure and modern. It allows us to accept donations and new member applications as well as showcase our past and future events.”Donna Mastandrea, Past President, Glenshaw Century Club
04 / What the work made possible
Pro bono does not mean smaller thinking. It means putting serious capability behind a mission that matters.
BSG helped the Glenshaw Century Club connect legacy to modern participation—giving its volunteers, members, donors, and neighbors a clearer way to understand the work and help carry it forward.