Begin with the decision
Name the action you need people to take before choosing channels or creating content.
Workbook 03 / Nonprofit growth
Connect the story of your impact to a reason people will act.
A guided workbook for aligning audience, impact, message, outreach, and measurement so fundraising communications have a clearer job.
Free for personal, internal-team, and educational use. Please do not resell or redistribute. Resource terms.
Best forNonprofit leaders, development teams, boards, and communications staff
Use it forCampaign planning, annual giving, donor communications, and team alignment
FormatPrintable PDF workbook
What you’ll work through
Leave with a better conversation—and a useful next move.
- 01
Define the specific impact a campaign needs to make visible.
- 02
Connect priority audiences with the motivations most likely to matter to them.
- 03
Build a message and channel plan around one clear action.
- 04
Choose measures that show more than reach alone.
Make the tool useful
Do more than fill in the blanks.
Make impact concrete
Translate programs and activities into a change donors can understand and help make possible.
Build one connected plan
Use the workbook to align the story, audience, timing, channels, responsibilities, and measurement.
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