Breakthrough T1D, Western and Central PA Chapter
Their Magic
Breakthrough T1D is the leading global nonprofit focused on advancing research and innovation in the treatment and management of Type 1 diabetes. It aims to bring together scientists, researchers, and advocates to accelerate progress in understanding the disease, improving therapies, and ultimately finding a cure. Recently, the organization rebranded from JDRF to Breakthrough T1D, and they expanded their regional coverage to include Central Pennsylvania and West Virginia along with Western Pennsylvania.
Our Approach
At Brand Strategies Group, we developed a comprehensive Digital Marketing plan tailored to meet all of Breakthrough T1D’s objectives. Our campaigns aimed to announce the new name and coverage area, promote the availability of free Type 1 diabetes testing kits for newly diagnosed individuals, and drive participation in the upcoming November walk.
Leading the charge, our digital marketing campaign included updates to the website, targeted email marketing, and enhanced social media engagement. We executed targeted digital ads, optimized search engine visibility with relevant keywords, and created compelling social media assets. Our team refreshed the local chapter’s website collateral and imagery to align with the new branding and expanded service area, while also designing an engaging email newsletter for the existing client database. To further enhance our outreach, we established a content calendar for social media and launched paid ads aimed at relevant demographics in the new service area. Additionally, we implemented Google Ads campaigns to drive traffic to the website.
We also initiated a user-generated content campaign titled “Why I Walk,” encouraging participants to share their personal stories about why they take part in the Breakthrough T1D Walks. These heartfelt testimonials became the foundation for social media content that linked to blog posts on the website, fostering community engagement and inspiring others to share their stories and participate in the November Walk.
Additionally, we compiled a curated list of relevant social media influencers whose values align with Breakthrough T1D’s mission. We believe these partnerships could significantly amplify outreach efforts and enhance community engagement, helping to spread awareness about Type 1 diabetes and the November walk. By collaborating with these influencers, Breakthrough T1D can tap into new audiences and foster a deeper connection with individuals impacted by this condition.
Our support extended beyond content creation; we provided strategic guidance throughout the campaign to help the organization allocate their budget effectively and maximize their investment impact. We collaborated with local leaders to identify qualified leads and enhance the customer experience, ensuring immediate engagement.
In partnership with Wallace Communications, our senior communication advisor, we developed a Public Relations campaign focused on increasing visibility and awareness. This included crafting press releases, tailoring media pitches, conducting media outreach, and providing high-level media training for spokespeople as needed.
Project Details
- Client: Breakthrough T1D, Western and Central PA Chapter
- Onboarded: June 2024
- Category: Non-Profit
- Website: breakthrought1d.org/westerncentralpa/
Project Services
- Digital Marketing (Social Media, SEO & Email Marketing)
- Paid Ad Training and Recommendations
- Public Relations Campaign
Digital Marketing
Creating social assets that align with a company’s mission allows them to share their vision with a greater audience and engage them.
Paid Ads
Using paid ads across platforms can aid in reaching targeted audiences and can be an efficient marketing tool.
Public Relations Campaign
A well-executed campaign is essential for building a strong, positive image and ensuring long-term success for any organization.
