Glenshaw Century Club
After 75 years of successfully serving the community, the Glenshaw Century Club sought new ways to attract members, fundraise, and generate regional awareness to continue its mission.
After much research, it was determined that the community members were aware of the club but needed clarification about what it did within the community and the requirements to join. A plan was devised to modernize the Club’s look and feel while keeping its rich legacy and recognizable name and promoting its accessibility.
A brand evaluation and proposal were created to give the club’s Executive Board the knowledge needed to invest. The proposal was determined to be critical to the club’s future success, and the process to become its brand strategy partner began. The Glenshaw Century Club receives pro bono services as part of Brand Strategies Group’s community service initiative.
1%
Web Visitor Growth
1%
Membership Growth
1%
Social Media Growth
Project Description
Over 12 weeks, the club’s leadership was critically involved in designing and creating the club’s new mission and vision, logo, website, educational and promotional materials, content strategy, and advertising campaigns. Due to the launch’s success, the club continues to utilize content and paid advertising services provided by Brand Strategies Group for its continued growth and promotion of its critical fundraising efforts.
Project Details
- Client: Glenshaw Century Club
- Onboarded: July 2022
- Category: Nonprofit, Rebrand, Content Strategy, Advertising
- Website: glenshawcenturyclub.org
Project Services
- Brand Strategy
- Advertising Budget Management
- Logo Design
- Website Design
- Content Strategy
- Pay-Per-Click Advertising
- Social Media
- Event Signage
- Print Materials
Brand Strategy
A defined audience, mission, vision, and market approach set the stage for building materials.
Logo Design
A modernized logo and simple yet impactful tagline pay homage to the club’s original concept and their primary mission.
Web Design
A mobile-responsive web design supports education, events, fundraising, and community.
Content Strategy
A comprehensive omnichannel approach generates awareness and promotes membership and community.
