DEI Service Providers
In this case study, we delve into a strategic initiative where our expertise played a pivotal role in facilitating a smooth transition for two prominent companies, one as they split from their parent organization to chart their independent path and the other to reimagine their business model post-split. While confidentiality prevents us from divulging specific names, the essence of our contribution and the exemplary results remain paramount.
Project Description
Due to the expansion of services offered by a leading DEI service provider company, negotiations were undertaken for a split-off to introduce new products and services catering to diverse audiences effectively. Brand Strategies Group was engaged in the project to conduct a Brand Equity Evaluation and develop a Brand Activation Roadmap preceding their communications plan. This contract was completed within four weeks, furnishing both the original brand and the split-off with distinct values to differentiate themselves in the market while offering complementary services to each other.
Project Details
- Client: Private
- Industry: DEI
- Engagement: January – February 2024
- Category: DEI, Brand Equity, Brand Activation, Content Strategy
Project Services
- Brand Strategy
- Brand Equity Evaluation
- Brand Activation Roadmap
- Company Values, Vision & Mission
- Brand Personality & Tone
- Market Differentiation Report
- Website Design
- Content Strategy
- Social Media Content Strategy
Brand Equity Evaluation
A defined audience, mission, vision, and market approach set the stage for building materials.
Brand Activation Roadmap
A modernized logo and simple yet impactful tagline pay homage to the club’s original concept and their primary mission.
Brand Positioning
A mobile-responsive web design supports education, events, fundraising, and community.
Content Strategy
A comprehensive omnichannel approach generates awareness and promotes membership and community.
